Pre-Seed · Technology · Canada

Investing,Then building,
with you.

Operator-investors who have been in the seat. Capital and deep operational expertise — one package, fully aligned with your success.

Book a discovery call How we work

The Two Jay Model

Our expertise is not a service.
It comes with the investment.

Most incubators, accelerators, and consultants charge founders for operational support — fees, retainers, advisory equity — on top of their stake. We believe that model creates a conflict. When we invest, we work alongside you at no additional cost. Our return depends entirely on yours.

Our Approach

By builders, for builders.

We spent over a decade building inside technology companies, accountable for shipping real products to real users with constrained budgets and no margin for theory. Across SaaS and fintech companies, we led product and engineering organizations from the first whiteboard to market launch: user validation, feature architecture, team structure, delivery, and the first paying customer.

We drove fundraising processes, unlocked SR&ED and IRAP programs, guided teams through OKRs, and built go-to-market strategies that generated the first revenue. We know which decisions matter at pre-seed and which are premature distractions. We have been the person sitting across from investors, across from early users, and across from an engineering team that needed direction.

That is not a consulting background repurposed for investing. It is a builder's perspective — and it is what we bring to every company we back.

How We Build

From first idea to early revenue

01
Validate

We build the case before committing capital — and help founders pressure-test it.

  • Structure the pitch and value proposition
  • Run user interviews and market validation
  • Assess compliance and legal constraints
  • Define the path to a first paying customer
02
Build

We lead product and engineering to ship — with founder-level urgency.

  • Design user journey and feature architecture
  • Deliver proof of concept
  • Deliver market-ready MVP
  • Build early team and processes
03
Scale

Product-market fit is a moving target. We keep the team aligned and funded.

  • Define product vision and OKR-driven roadmap
  • Build GTM strategy and drive 0-to-1 growth
  • Support funding rounds alongside lead investors
  • Unlock SR&ED, IRAP, and government programs
Portfolio

Founders we back

Early-stage technology companies where we are invested and involved.

Exited
Lexop (exited)

Lexop helped organizations automate and scale their collections operations, significantly improving their self-cure rates and cash flow.

Fintech 2023
Learn more →
Validation
Morphcast

Morphcast restores the emotional signal in virtual interactions, improving engagement and outcomes in Telehealth, LMS and Digital Marketing.

AI 2025
Learn more →
In Stealth
Undisclosed

Technology company currently in stealth mode. Announcement coming.

AI 2026

Actively Investing

Looking for pragmatic builders.

We back founders who are data-driven and practical — focused on building sustainable, responsible technology businesses rather than chasing trends.

Tell us what you are building →
Investment Thesis

What we back and why

Stage
Pre-seed We invest at the highest-risk, highest-impact moment — before most investors will.
Sector
Technology Software, SaaS, fintech, and technology-centered business models.
Geography
Canada-first Rooted in the Canadian startup ecosystem. No hard borders.
Role
Follow-on investor We co-invest alongside lead investors in subsequent rounds, supporting our portfolio companies as they raise and scale.

What makes a fundable founder

We back pragmatic, data-driven founders who are focused on building sustainable and responsible technology businesses. Not founders chasing valuation. Not founders who treat every problem as a nail for the AI hammer. Founders who understand their market, have talked to their users, and can tell you exactly what they know — and what they don't.

Prior startup experience is not a requirement. A clear-eyed understanding of the problem — and the intellectual honesty to admit what still needs to be proven — is.

If you are building a technology product at the pre-seed stage and want a partner who is invested in your success — financially and operationally — we want to hear from you.

Get in Touch

Building something worth backing?

If you are a technology founder at the pre-seed stage — or approaching it — we would like to hear about what you are building.

Book a free discovery call contact us

What to expect

  • 1 30-minute conversation No deck required. Tell us what you are building and where you are stuck.
  • 2 Honest feedback We tell you directly what we think — whether it leads to an investment or not.
  • 3 Response within one week If there is a fit, we move quickly. If not, we tell you why.
Book a free discovery call